The COVID-19 pandemic has affected the economy in Indonesia. The wheel of the economy seems to be choked up because of the COVID-19 pandemic. Not only attacking the economic field, the COVID-19 pandemic also attacks the creative industries in Indonesia and globally.

This new normal era seems to be a lighter to revive the economy and creative industries in Indonesia. Universities and colleges are also encouraged to contribute in reviving the economy in Indonesia.

"Hopefully (universities) can work together in order to provide the best contribution of the creative economy for the national development," said the Chancellor of Universitas Pembangunan Nasional ‘Veteran’ Yogyakarta, Mohammad Irhas Effendi, in a Collaborative and Strategic Talkshow in Creative Economy Development in the New Normal Era, Wednesday (7/8/2020).

The COVID-19 pandemic affected the economy in Indonesia. The wheel of the economy seems to be choked up because of the COVID-19 pandemic. Not only attacking the economic field, the COVID-19 pandemic also attacks the creative industries in Indonesia and globally.

This new normal era seems to be a lighter to revive the economy and creative industries in Indonesia. Universities and colleges are also encouraged to contribute in reviving the economy in Indonesia.

"Hopefully (universities) can work together in order to provide the best contribution of the creative economy for national development," said Chancellor of Yogyakarta's 'Veterans' National Development University, Mohammad Irhas Effendi, in a Collaborative and Strategic Talkshow in Creative Economy Development in the New Normal Era, Wednesday (7/8/2020).

However, there are new breakthroughs in the culinary business during the COVID-19 pandemic. One of them is coffee which is packaged in 1 liter bottles. Usually, ready-to-drink coffee is sold in small bottles or in glasses so that it can be drunk directly.

"One liter of coffee arises because of a pandemic, if there is no pandemic it might wait 2-3 more years," he said.

Ricky said that if it is necessary, there is a good digital ecosystem to accommodate these creative industry players. In addition, it is also necessary to collaborate with one another to develop Indonesia through the creative economy in the new normal era.

"There must be an awareness that the world will not return to normal as before. The challenge going forward is that collaboration is needed to prepare a new ecosystem that is more resilient," he said.